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Fitness

Google Ads

Running — Creative Direction, Mixed-Media | May 2025

Memberships, not impressions.

A gym does not have a traffic problem. It has a trial-to-member problem, and most of it is decided in the first reply.

We ran membership offers on Meta, held the branded searches on Google, and pointed everything at a page built to book a trial.

412 leads at $14.79 each.

A Google search ad in the first position for a commercial query.
Sponsored shopping results across the top of a Google search.
Keyword research: search terms with their monthly volume.
Choosing a monthly campaign budget.