Systems
Backend & Integrations
The site, the CRM, the calendar and the invoicing, finally talking.
As Kenyans slowly step into the world of trail running, we had the chance to meet the ones leading the way: the Backend & Integrations Runners. We built the project in two parts. First, in Kenya, observing their daily rhythm and capturing their workouts. Then, in studio, creating a more abstract space, where red earth meets shadows, sweat, and textures. Systems gave us full trust. Just, "make something interesting." That kind of freedom doesn't happen often. And it made all the difference.
