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Cycling — Brand Film | Jan 2026

The part of the job that runs whether or not anyone is at a desk. 

We wanted to break the expected utility of the wheel by treating it not as a literal object that helps you move faster, but as a burden carried against its intended purpose. Entirely shot on 16mm with a desynced shutter and no monitor, we built a 3-meter high wheel totem and transported it by canoe as the tide rose around us. 

Lead handling: an automation flow with volume carried at each step.
Tasks automated: a month-by-month trend against the previous period.
Quote follow-up: an automation flow with volume carried at each step.

Built once, handed over, with the training to keep it running.

Minutes per job: a bar chart by period, the latest figure highlighted.
Response time: the steps in order with their completion.
After automation: headline figures with their change and trend.